From quick wins to sustainable progress.

plenum’s analytical capabilities speak through their success. Our clients optimize their top-line by using our sales and controlling cockpit. Knowledge from analyzed data is at the very core of their business decisions.

Plenum Analytics

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How it works

A more detailed look at our data analytics capabilities.


  • Customer analysis and reporting
  • Development of KPIs and control systems
  • Scenario analysis
  • Organization profitability
  • Controlling

Product portfolio

  • Product bundling analytics
  • Targeted marketing and cross-sell, up-sell and equipment upgrade program optimization
  • Product pricing
  • Product profitability

Predictive sales & marketing

  • Sales forecasting and likelihood evaluation
  • Churn prediction


  • Market segmentation
  • Micro-market segmentation
  • Individual customer targeting
  • Cost modeling and customer profitability analysis
  • Customer profiling
  • Channel analysis and determination
  • Customer needs analysis
  • Customer behavior analysis
  • Customer experience analysis

Sales support

  • Incentive effectiveness analysis
  • Lifetime value scoring and targeted customer retention and management (loyalty)

Lead and campaign management

  • Campaigning, tracking and scoring of sales & marketing campaigns
  • ROI analytics
  • Marketing investments: rebates, financing offers, and other incentives to dealers, agents, or distributors

Fraud detection

  • Credit-risk assessment and fraud prediction analysis

Competitive benchmarking

  • Market analysis
  • Market demand forecasting
  • Market share forecasting
  • Industry benchmarking
  • Industry landscape

Interested in learning more?

Send us an email and we will arrange a meeting with one of our management consultants to discuss your options.


Driving top-line growth and bottom line profitability.

Service portfolio

Through its fact-based business-consulting portfolio, plenum diagnoses the client’s existing commercial model, analyzes its operational structures, and advises on sustainable improvement.


Thank you for your interest in plenum USA, Inc. Please don't hesitate to contact us.